This is a good example of a low budget, unsupervised, “run-and-gun” spot for a large brand. The brand was Hormel — the agency BBDO. The project premiered on the deck of the USS Midway in San Diego at Hormel’s annual bacon festival.

I reverse engineered the spot from footage I took with a short film in mind. On occasion I’d take advantage of other situations like work or leisure to gather footage to accompany an idea.

I conceived the idea, shot and edited the spot with very little crew.

• Client: Hormel/BBDO
• Roles: Directed, Edited, Shot
• Style: Mostly handheld
• Scale: Low Budget
• For: Web and Event spot
• Equipment: Several DSLRs and Canon Lenses